Hello, I’m Giselle, a passionate communication strategist, branding expert, and entrepreneur dedicated to empowering women to step into their power and become the influencers of their own businesses—without the stress of overexposure or burnout.

My journey began in Brazil, unfolded in the vibrant culture of Portugal, and ultimately brought me to Sweden, where I built a thriving community of over 100,000 followers through my blog, Viajar pela Europa. I’ve had the privilege of collaborating with leading brands and tourism ministries worldwide—not simply because I had a vast audience, but because I mastered the art of strategic content, compelling storytelling, and authentic influence.

For more than a decade, I’ve been committed to helping entrepreneurs and brands shine brightly, attract their ideal clients, and grow with purpose. I’ve mentored dozens of business owners in the realms of branding and communication, and since 2022, I’ve expanded my reach into corporate consulting and executive training, empowering companies to craft marketing strategies that genuinely connect and resonate.